customer relationship management ppt free download

By 1995, SFAs were capable of converting leads and automating marketing campaigns at the click of a button, and the term Customer Relationship Management or CRM was coined.

His company took the lead and became the most popular SFA provider at that time. In 1993, Tom Siebel left Oracle and founded Siebel Systems. It had a contact management tool built-in and paved the way for Content Management Systems or CMS prototypes to be developed.ĪCT! Was earlier known as Activity Control Technology and later renamed as Automated Contact Tracking before settling on the acronym.ĭatabase marketing expanded its set of features like tracking and analyzing customer data while allowing trivial tasks to be automated, transforming itself into Sales Force Automation (SFA). In the year 1987, a digital version of the Rolodex called ACT! was launched by Conductor Software. Database marketing enabled businesses to customize communications to their customers with targeted messages and monitor business relationships as they progressed, on a screen.Ĭustomer databases were created to enable business-to-customer(B2C) marketing, and business databases were created to allow business-to-business(B2B) marketing. With the emergence of early mainframe computers came the ability to register customer information such as name, address and transaction history on a standalone digital database. Sales executives would sell products either by engaging with people in one-on-one sessions or cold calling.

Most businesses reached out to their customers by scheduling on-ground meetings. The Rolodex was invented in 1956 by Danish engineer Hildaur Neilsen for a manufacturing company in New York. Later in the year 1956, the first rolling index or Rolodex was invented to store contact information of business prospects. File cabinets were purchased in bulk to support the documentation process while tracking information and updates became increasingly frustrating. Let’s take a look at how their CRM journey has progressed from being a mere necessity for data entry to becoming a boon for their business.īusinesses recorded their day-to-day tasks on pen and paper. Since the pre-PC era, business owners and entrepreneurs have been forging ways to capture and capitalize on invaluable information of their customers. It’s no secret that customers and customer satisfaction drive the growth of your organization.

Customer relationship management ppt free download